REPRESENTATION OF THE CONCEPT “FEAR” IN THE ENGLISH ADVERTESE
The article describes the ways of representing the concept “fear” in modern English advertese, as well as reveals functional efficiency and linguistic manipulation tactics of marketing that appeals to the emotions of recipients. Purpose. The goal of this research is to reveal and analyze the means...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Science and Innovation Center Publishing House
2019-12-01
|
| Series: | Sovremennye Issledovaniâ Socialʹnyh Problem |
| Subjects: | |
| Online Access: | http://journal-s.org/index.php/mrsp/article/view/12517 |