A website brand analysis of Romanian companies from automotive industry
The present study proposes an innovative analytical approach on branding and cultural concepts, looking at the correlation between them and the way the culture has an important contribution to the brand strategy of an organization. This pilot study has strictly focused on branding in the online env...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Transilvania University of Brasov Publishing House
2017-07-01
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| Series: | Bulletin of the Transilvania University of Braşov: Series VII: Social Sciences, Law |
| Subjects: | |
| Online Access: | http://webbut.unitbv.ro/Bulletin/Series%20VII/2017/BULETIN%20I%20PDF/19_Briciu.pdf |