Research on the Construction of University Cultural Brand IP Driven by Network Cloud Platform Technology

Campus culture brand IP, as the soft power in the construction of university brand culture, has become an important material carrier for the inheritance and dissemination of university brand culture. In the cloud platform technology, we are using an information diffusion model to explore the diffusi...

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Bibliographic Details
Main Author: Gao Shan
Format: Article
Language:English
Published: Sciendo 2024-01-01
Series:Applied Mathematics and Nonlinear Sciences
Subjects:
Online Access:https://doi.org/10.2478/amns.2023.2.01508