THEORETICAL ASPECTS OF FORMING IMAGE OF HOTEL AND RESTAURANT ECONOMIC ENTITIES

The theoretical aspects of forming the image of hotel and restaurant economic entities are considered in the article. The question of creating the image of hotel and restaurant economic entities in the conditions of growing market competition is investigated. The history of the development of imageo...

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Bibliographic Details
Main Authors: Є. І. Масленніков, А. А. Кашубський
Format: Article
Language:English
Published: Odesa I. I. Mechnykov National University 2018-12-01
Series:Ринкова економіка: сучасна теорія і практика управління
Subjects:
Online Access:http://rinek.onu.edu.ua/article/view/148380