Regional development and institutional environment: regional expansion of franchise chains in Brazil / Desenvolvimento regional e ambiente institucional: expansão regional das redes de franquias no Brasil
Purpose: This paper aims to analyze the attractiveness of the markets in the inland of Brazil to franchise chains based on the characteristics of institutional environment, referring to the socioeconomic, geographical, and human resources dimensions. Originality/value: Interiorization is a them...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidade Presbiteriana Mackenzie
2020-10-01
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| Series: | RAM. Revista de Administração Mackenzie |
| Subjects: | |
| Online Access: | https://www.scielo.br/j/ram/a/W7hm9fr8sXxNrqzZb94ZbZj/?lang=en |