Are you adopting artificial intelligence products? Social-demographic factors to explain customer acceptance
Are consumers accepting AI-based products? What are the socio-demographics influencing the adoption of these products? This study tests the potential users’ social-demographic characteristics that influence the relationship between innovation and AI-based products. The latter are robots (e.g. chatbo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Elsevier
2023-09-01
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| Series: | European Research on Management and Business Economics |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2444883423000104 |