Rural and Urban Land Tourism and Destination Image: A Dual-Case Study Approach Examining Energy-Saving Behavior and Loyalty

Although the significance of destination image is acknowledged, its effect on tourist reactions, especially energy-saving behavior, remains unknown. This research aimed to explore tourist energy-saving behavior (TESB) and loyalty (TL) in a rural land context by using the cognition-affect-behavior (C...

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Bibliographic Details
Main Authors: Wei Zheng, Hongliang Qiu, Alastair M. Morrison, Wei Wei, Xihua Zhang
Format: Article
Language:English
Published: MDPI AG 2022-01-01
Series:Land
Subjects:
Online Access:https://www.mdpi.com/2073-445X/11/2/146