Would You Like to Buy Food via Ecommerce App? The Mediating Role of Brand Image in Electronic Word of Mouth, Perceived Ease of Use, and Purchase Intention
The rapid development of online food delivery applications in Indonesia currently makes Shopee launch a new feature, Shopee Food. By joining the online food delivery application market in Indonesia, Shopee Food must be able to compete with other online food delivery applications. This study aims to...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Fakultas Ekonomi Universitas Sriwijaya
2022-09-01
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| Series: | Sriwijaya International Journal of Dynamic Economics and Business |
| Subjects: | |
| Online Access: | https://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/315 |