End-game Strategies in the Swedish National Tabloid Industry

End-game Strategies in the Swedish National Tabloid Industry

Based on decades of comparative research on the national tabloid industry in the Nordic countries, a forecast is made, based on the product life cycle (PLC) theory, that the Swedish national tabloid industry will decline. As PLC theory is a blunt forecasting instrument, every precaution is taken; st...

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Bibliographic Details
Main Author: Gustafsson Karl Erik
Format: Article
Language:English
Published: Sciendo 2008-11-01
Series:Nordicom Review
Subjects:
national tabloid
plc
declining industry
end game strategies
exit barriers
Online Access:https://doi.org/10.1515/nor-2017-0194

Internet

https://doi.org/10.1515/nor-2017-0194

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