Brand Platform Strategy for Deepening Customer Loyalty:
Advancements in digital technology have allowed companies to leverage both online and offline media for communication, enabling direct interactions between brands and consumers. This shift has brought new opportunities and challenges to brand communication strategies. This study focuses on “Weverse,...
| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Japanese |
| Publicado em: |
Japan Marketing Academy
2025-01-01
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| coleção: | Maketingu Janaru |
| Assuntos: | |
| Acesso em linha: | https://www.jstage.jst.go.jp/article/marketing/45/1/45_2025.009/_html/-char/en |