Perceived Value, Store Image and Satisfaction as Antecedents of Store Loyalty Moderated by Procedural Switching Costs

Perceived Value, Store Image and Satisfaction as Antecedents of Store Loyalty Moderated by Procedural Switching Costs

The phenomenon of measuring behavioral loyalty on specific stores or merchants obviously popular, particularly despite the existence of structural and fundamental criticism on specific issue. The objectives of this research is to examine the antecedents of customer loyalty specifically on store loya...

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Bibliographic Details
Main Authors: Akram Harmoni Wiardi, Effed Darta Hadi, Herry Novrianda
Format: Article
Language:Indonesian
Published: Universitas 17 Agustus 1945 (UNTAG) Semarang 2020-01-01
Series:Media Ekonomi dan Manajemen
Subjects:
perceived value
customer satisfaction
store loyalty
procedural switching costs.
Online Access:http://jurnal.untagsmg.ac.id/index.php/fe/article/view/1175

Internet

http://jurnal.untagsmg.ac.id/index.php/fe/article/view/1175

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