Strategies to analyze rhetorical discourse of advertising: A model through advertisements from Spain and Portugal
The most important objective of advertising is persuasion and uses all the means available to it and found in rhetoric. In education, this strategic communication must be properly studied as a complementary model that includes compositional elements and critical reflection. The subject of advertisin...
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| Format: | Article |
| Language: | Spanish |
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Universidad de La Rioja
2021-03-01
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| Series: | Contextos Educativos: Revista de Educación |
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| Online Access: | https://publicaciones.unirioja.es/ojs/index.php/contextos/article/view/4920 |