PENENTUAN STRATEGI BAURAN PEMASARAN PELUMAS FOOD GRADE GREASE BERBAHAN DASAR KELAPA SAWIT DI KABUPATEN PURBALINGGA
The objective of this study is to determine the merchant and the user preferences to the specification lubricating grease lubricants, color lubricants, package sizes, shape packaging labels, distribution of lubricants, promotion, and price. Sampling using purposive sampl...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Agribusiness, Faculty of Agriculture, Universitas Sebelas Maret Surakarta
2016-02-01
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| Series: | Sepa |
| Subjects: | |
| Online Access: | https://jurnal.uns.ac.id/sepa/article/view/14210 |