Formation of Consumer Impulsive Buying in MSMEs through Online Shopping Activities
Electronic commerce that continues to grow has created a fairly tight competition between business actors. However, this competition can help the sustainability of MSMEs in formulating strategies and switching to selling their products online. Various strategies can be used in e-commerce, one of whi...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Tarumanagara
2023-01-01
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| Series: | Jurnal Komunikasi |
| Subjects: | |
| Online Access: | https://journal.untar.ac.id/index.php/komunikasi/article/view/20271 |