Formation of Consumer Impulsive Buying in MSMEs through Online Shopping Activities

Formation of Consumer Impulsive Buying in MSMEs through Online Shopping Activities

Electronic commerce that continues to grow has created a fairly tight competition between business actors. However, this competition can help the sustainability of MSMEs in formulating strategies and switching to selling their products online. Various strategies can be used in e-commerce, one of whi...

Full description

Bibliographic Details
Main Authors:	Dessy Febriany, Jovita Damayanti Tjipto, Sandy Immanuel, Salsabilla Ayundha Marthsa Buana, Serena Emerald, Keni Keni
Format:	Article
Language:	Indonesian
Published:	Universitas Tarumanagara 2023-01-01
Series:	Jurnal Komunikasi
Subjects:	impulsive buying flash sale countdown timer in home shopping tendency live streaming
Online Access:	https://journal.untar.ac.id/index.php/komunikasi/article/view/20271

Similar Items

NEED TO USE ADVANCE NOTICE FOR URBAN PUBLIC TRANSPORT DRIVERS
by: Marcin ŁOPUSZYŃSKI, et al.
Published: (2018-09-01)

CREATE A TIMED MATH QUIZ IN VISUAL C#
by: Natalia Gîlcă, et al.
Published: (2019-09-01)

Effects of countdown timers on traffic safety at signalized intersections
by: Marcin Jacek Kłos, et al.
Published: (2020-09-01)

A minute makes a difference: Apply countdown timers to cognitive well-being surveys
by: Zhou Fang, et al.
Published: (2023-06-01)

Impulse buying during flash sales in the online marketplace
by: Saffanah Fausta Lamis, et al.
Published: (2022-12-01)

Analysis of the Impact of Countdown Signal Timers on Driving Behavior and Road Safety
by: Tomasz Krukowicz, et al.
Published: (2021-10-01)

The Influence of Personality, Shop Enjoyment, and Impulsive Buying Tendency on Impulsive Buying Behavior in Transmart Ngagel Surabaya
by: Dian Savitri, et al.
Published: (2020-03-01)

Effect of Traffic Lights Countdown Timer and Motorcycle Lanes as an Approach to the Red Box for Motorcycles in Bali Island
by: Agah Muhammad Mulyadi, et al.
Published: (2022-09-01)

The Effect of Visual Merchandising on Impulsive Buying with Impulsive Buying Tendency As Moderating Variable
by: Jessica Novia
Published: (2015-03-01)

The Role of Socio-Demographic Characteristics and Lifestyle of Consumers in Determinig Buying Tendency
by: Ana Slišković, et al.
Published: (2014-12-01)

EFFECT OF FLASH SALE METHOD, PRODUCT KNOWLEDGE AND IN HOME SHOPPING TENDENCY TOWARD CONSUMER ONLINE PURCHASE DECISIONS
by: Aribowo D.H., et al.
Published: (2020-06-01)

Impulsive and Compulsive Buying Tendencies and Consumer Resistance to Digital Innovations: The Moderating Role of Perceived Threat of COVID-19
by: Hung Xin Li, et al.
Published: (2022-06-01)

Antecedents of Online Impulse Buying: An Analysis of Gender and Centennials’ and Millennials’ Perspectives
by: Judith Cavazos-Arroyo, et al.
Published: (2022-01-01)

PRICE PERCEPTION: EFFECT OF COUPON PRONENESS AND SALE PRONENESS ON CONSUMER IMPULSE BUYING
by: Dewi Mustikasari Immanuel, et al.
Published: (2018-03-01)

PENGARUH SALES PROMOTION, POSITIVE EMOTIONS DAN HEDONIC SHOPPING TERHADAP IMPULSE BUYING MELALUI E-COMMERCE PADA MASYARAKAT SURAKARTA
by: Siti Fatimah Susi Tri Fabriana, et al.
Published: (2023-07-01)

Product Impulsive Buying on Online Shops
by: Yudith Febrianty Lerrick, et al.
Published: (2023-03-01)

PERSONAL AND CULTURAL FACTORS INFLUENCING CONSUMERS’ IMPULSE BUYING BEHAVIOR: A DEVELOPING COUNTRY PERSPECTIVE
by: Aleem Raza, et al.
Published: (2022-12-01)

Explanation of impulse buying at shopping malls according to the role of salespersons’ adaptive selling behavior and background perceptions
by: Maryam Nekooeezadeh, et al.
Published: (2022-01-01)

The Effect of Cultural Tendency on Patriotism and its Impact on Customer's Buying Intention and Behavior
Published: (2012-04-01)

Impulsive buying tendency: Measuring important relationships with a new perspective and an indigenous scale
by: Anant Jyoti Badgaiyan, et al.
Published: (2016-12-01)

Estimating Safety Effects of Green-Man Countdown Devices at Signalized Pedestrian Crosswalk Based on Cellular Automata
by: Chai, Chen, et al.
Published: (2017)

Effects of Sentiment on Impulsive Buying Behavior: Evidence of COVID-19 in Indonesia
by: Ali Mursid
Published: (2021-03-01)

Prediction of Queue Dissipation Time for Mixed Traffic Flows With Deep Learning
by: Hung-Hsun Chen, et al.
Published: (2022-01-01)

Pengaruh Penempatan Produk di Kasir dan Sales Person terhadap Impulse Buying
by: Dian Tauriana, et al.
Published: (2011-03-01)

The Effectivity of Promotional Benefit Towards Buying Intention Moderated By The Brain’s Tendency of Consumers
by: Evan Stiawan, et al.
Published: (2017-06-01)

Online Buying and Selling Transactions during The Covid-19 Pandemic
by: Retno Rizki Dini Yuliana, et al.
Published: (2023-01-01)

The Effect of Sales Promotion towards Impulse Buying with Lifestyle as an Intervening Variable during the Covid-19 Pandemic
by: Sarah Marwa Maitsa, et al.
Published: (2022-08-01)

The Effect of Sales Promotion and Knowledge on Impulsive Buying of Online Platform Consumers
by: Tasneem Al Mutanafisa, et al.
Published: (2021-02-01)

Right to buy: A proposal to end the student loans crisis
by: Estelle Clarke
Published: (2017-01-01)

PENGARUH SALES PROMOTION DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING (Studi pada Konsumen Chandra Super Store di Bandar Lampung)
by: Anita Tri Lestari, et al.
Published: (2022-07-01)

Understanding Chinese Consumers’ Livestreaming Impulsive Buying: An Stimulus-Organism-Response Perspective and the Mediating Role of Emotions and Zhong Yong Tendency
by: Hongli Gao, et al.
Published: (2022-07-01)

Corrigendum: Understanding Chinese consumers' livestreaming impulsive buying: An stimulus-organism-response perspective and the mediating role of emotions and Zhong Yong tendency
by: Hongli Gao, et al.
Published: (2023-02-01)

IMPULSIVE BUYING: KAJIAN PROMOSI PENJUALAN, GAYA HIDUP, DAN NORMA SUBYEKTIF PADA MARKETPLACE DI YOGYAKARTA
by: Uswatun Chasanah, et al.
Published: (2021-09-01)

HEDONIC CONSUMPTION TENDENCY DAN IMPULSE BUYING PELANGGAN PRODUK FASHION DI MALL BALI GALERIA
by: I Gde Made Ray Anom Dananjaya, et al.
Published: (2016-04-01)

HEDONIC SHOPPING MEDIATION ON IMPULSE BUYING DETERMINANTS
by: Ika Barokah Suryaningsih
Published: (2020-03-01)

Effect of Space Order on Impulse Buying: Moderated by Self-Construal
by: Yi Shi, et al.
Published: (2023-07-01)

The design of solid state RC timers /
by: 449881 Carelse, X. F., et al.
Published: (1971)

GRALAB Model 300 : Timer
by: Universiti Teknologi Malaysia Perpustakaan 3383, et al.

Selçuk Type Headgear-Tımer (Stht) (The Presentatıon And Testıng Its Accuracy) Part: I A Laboratory Study
by: Enis Güray, et al.
Published: (1994-11-01)

THE INFLUENCE OF HEDONIC SHOPPING MOTIVATION TO THE IMPULSE BUYING OF ONLINE-SHOPPING CONSUMER ON INSTAGRAM
by: Asnawati, et al.
Published: (2018-02-01)