Influence of price changes on the users at the strategic pricing on generic products
At the generic commodities sales the market value of producer depends on the reaction of buyers on the price changes. The analyze shows that under certain circumstances costumers can behave to the price as the index of quality. So customers can be less sensible to the price level, than to consumer d...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2010-06-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2010_1_11_20_0.pdf |