Evaluating Customer Relationship Management Effectiveness Based on Fuzzy Inference System
Accommodating needs and supplies and presenting superior value to the customers are among the main goals of customer relationship management (CRM) and their effectiveness has a crucial role in gaining competitive advantage. Accordingly, the aim of this paper is presenting a model to evaluate the eff...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Islamic Azad University, Tabriz Branch
2015-09-01
|
| Series: | مدیریت بهره وری |
| Subjects: | |
| Online Access: | http://jpm.iaut.ac.ir/article_519541_f06731fe416507315d891427cd527723.pdf |