Success model of online food delivery system: The role of brand image in customer responses
There is a growing interest in understanding the factors affecting the success of online food delivery (OFD) systems because online food ordering has increased considerably in recent years. Hence, the purpose of this study is to investigate the effect of brand image on customer satisfaction and purc...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2022-06-01
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| Series: | Innovative Marketing |
| Subjects: | |
| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/16575/IM_2022_02_Erkmen.pdf |