AGE OF MASS CUSTOMIZATION IN CONTEMPORARY ECONOMY

AGE OF MASS CUSTOMIZATION IN CONTEMPORARY ECONOMY

The paper discusses the main organizational, economic and administrative objectives the enterprises face during the era of mass customization within the framework of modern global transformation. Methodological foundations, advantages, conditions of application, opportunities and tools of mass custo...

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Bibliographic Details
Main Author: I. G. Kudryavtseva
Format: Article
Language:Russian
Published: MIREA - Russian Technological University 2016-02-01
Series:Российский технологический журнал
Subjects:
mass customization
modularization
customization process postponement
supply network
supply chains
build-to-order
unique customer value
Online Access:https://www.rtj-mirea.ru/jour/article/view/9

Internet

https://www.rtj-mirea.ru/jour/article/view/9

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