Analyzing the user behavior towards Electronic Commerce stimuli

Analyzing the user behavior towards Electronic Commerce stimuli

Based on the Stimulus-Organism-Response paradigm this research analyzes the main differences between the effects of two types of web technologies: Verbal web technology (i.e. navigational structure as utilitarian stimulus) versus nonverbal web technology (music and presentation of products as hedoni...

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Bibliographic Details
Main Authors: Carlota Lorenzo-Romero, María-del-Carmen Alarcón-del-Amo
Format: Article
Language:English
Published: Frontiers Media S.A. 2016-11-01
Series:Frontiers in Behavioral Neuroscience
Subjects:
Stimulus-organism-response model
Computer experimental design
Verbal (utilitarian) and nonverbal (hedonic) computer stimuli
webmosphere tools
shopping human behaviour
Online Access:http://journal.frontiersin.org/Journal/10.3389/fnbeh.2016.00224/full

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http://journal.frontiersin.org/Journal/10.3389/fnbeh.2016.00224/full

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