The Effects of the Students’ Hierarchy of Needs in an Indonesian Private Academy on the Intention to Buy in Social Commerce
In line with Internet users’ growth in Indonesia, many people buy and sell goods and services through social networking sites. This activity is social commerce, and it primarily affects the millennials, such as private academy students. The research is conducted to determine the effects of the hiera...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2020-11-01
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| Series: | CommIT Journal |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/commit/article/view/6641 |