The Public Self-Consciousness, Self-Esteem & Perceived Quality Driving Conspicuous Online Consumption
This research explores the nexus between Perceived Quality (PQ), Public Self-Consciousness (PSC), Self-Esteem (SE), and Online Conspicuous Consumption (OCC) in the realm of online shopping. Unlike earlier studies focused on offline venues, this seeks to unpack the dynamics unique to online interacti...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/63/e3sconf_icobar23_02082.pdf |
| _version_ | 1827806748649455616 |
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| author | Furinto Asnan Tamara Dewi Kadry Rahmad Purnomo Sigit |
| author_facet | Furinto Asnan Tamara Dewi Kadry Rahmad Purnomo Sigit |
| author_sort | Furinto Asnan |
| collection | DOAJ |
| description | This research explores the nexus between Perceived Quality (PQ), Public Self-Consciousness (PSC), Self-Esteem (SE), and Online Conspicuous Consumption (OCC) in the realm of online shopping. Unlike earlier studies focused on offline venues, this seeks to unpack the dynamics unique to online interactions. Data sourced via a survey were analyzed with SmartPLS version 4.0.8.9. Findings underscore a marked positive correlation between PSC, SE, and OCC. Those with heightened self-consciousness and self-esteem display increased online conspicuous consumption tendencies. Notably, PQ’s relationship with OCC lacked statistical significance, hinting at other dominant determinants in online purchasing behavior. This investigation augments our comprehension of online consumer behaviors, emphasizing the psychological variables impacting OCC. Marketers can harness these insights for more tailored strategies. We advocate for future studies with expansive samples and varied methodologies to amplify understanding of online conspicuous consumption. |
| first_indexed | 2024-03-11T21:47:30Z |
| format | Article |
| id | doaj.art-4c9589af779149779777f5bb1fffcbc0 |
| institution | Directory Open Access Journal |
| issn | 2267-1242 |
| language | English |
| last_indexed | 2024-03-11T21:47:30Z |
| publishDate | 2023-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | E3S Web of Conferences |
| spelling | doaj.art-4c9589af779149779777f5bb1fffcbc02023-09-26T10:11:35ZengEDP SciencesE3S Web of Conferences2267-12422023-01-014260208210.1051/e3sconf/202342602082e3sconf_icobar23_02082The Public Self-Consciousness, Self-Esteem & Perceived Quality Driving Conspicuous Online ConsumptionFurinto Asnan0Tamara Dewi1Kadry Rahmad2Purnomo Sigit3Executive in Strategic Management Program, Management Department, BINUS Business School Master Program, Bina Nusantara UniversityExecutive in Strategic Management Program, Management Department, BINUS Business School Master Program, Bina Nusantara UniversityExecutive in Strategic Management Program, Management Department, BINUS Business School Master Program, Bina Nusantara UniversityExecutive in Strategic Management Program, Management Department, BINUS Business School Master Program, Bina Nusantara UniversityThis research explores the nexus between Perceived Quality (PQ), Public Self-Consciousness (PSC), Self-Esteem (SE), and Online Conspicuous Consumption (OCC) in the realm of online shopping. Unlike earlier studies focused on offline venues, this seeks to unpack the dynamics unique to online interactions. Data sourced via a survey were analyzed with SmartPLS version 4.0.8.9. Findings underscore a marked positive correlation between PSC, SE, and OCC. Those with heightened self-consciousness and self-esteem display increased online conspicuous consumption tendencies. Notably, PQ’s relationship with OCC lacked statistical significance, hinting at other dominant determinants in online purchasing behavior. This investigation augments our comprehension of online consumer behaviors, emphasizing the psychological variables impacting OCC. Marketers can harness these insights for more tailored strategies. We advocate for future studies with expansive samples and varied methodologies to amplify understanding of online conspicuous consumption.https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/63/e3sconf_icobar23_02082.pdf |
| spellingShingle | Furinto Asnan Tamara Dewi Kadry Rahmad Purnomo Sigit The Public Self-Consciousness, Self-Esteem & Perceived Quality Driving Conspicuous Online Consumption E3S Web of Conferences |
| title | The Public Self-Consciousness, Self-Esteem & Perceived Quality Driving Conspicuous Online Consumption |
| title_full | The Public Self-Consciousness, Self-Esteem & Perceived Quality Driving Conspicuous Online Consumption |
| title_fullStr | The Public Self-Consciousness, Self-Esteem & Perceived Quality Driving Conspicuous Online Consumption |
| title_full_unstemmed | The Public Self-Consciousness, Self-Esteem & Perceived Quality Driving Conspicuous Online Consumption |
| title_short | The Public Self-Consciousness, Self-Esteem & Perceived Quality Driving Conspicuous Online Consumption |
| title_sort | public self consciousness self esteem perceived quality driving conspicuous online consumption |
| url | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/63/e3sconf_icobar23_02082.pdf |
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