Language choice as discourse: A transitivity approach to MTN® and ETISALAT® advertising communicative webs in Nigeria
Advertising texts are significant to manufacturers to promote and skyrocket products’ consumption. This study examined kinds of textual choices in advertising, accounting for their frequencies. Two advertisements each from MTN® and Etisalat® – of the Nigerian advertising universe – were chosen for s...
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| Format: | Article |
| Language: | English |
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Faculty of Philology, University of Bialystok
2019-06-01
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| Series: | Crossroads |
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| Online Access: | https://czasopisma.filologia.uwb.edu.pl/index.php/c/article/view/566 |