Competitiveness Of Export Production Custom House Of Minahasa In North Sulawesi

The purpose of this research is to understand the extent of the business of Minahasa Cultural House and how it can compete in international market, particularly in facing other competitors while maintaining its uniqueness and cultural value. The researchers used a qualitative approach, in addition t...

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Bibliographic Details
Main Authors: Yesita Windi WUISAN, Fulgentius Danardana MURWANI, SUHARTO S.M.
Format: Article
Language:English
Published: Sprint Investify 2018-05-01
Series:Expert Journal of Marketing
Subjects:
Online Access:http://marketing.expertjournals.com/23446773-601/