Designing a nostalgic hot dog brand for Rio de Janeiro
Despite having the American hot dog as its core product, the Geneal brand gradually developed as a symbol of Rio de Janeiro. The company, a Rio de Janeiro original, grounds its brand symbolism in the past – from its surge in the early 1960s – to direct visual and content campaigns, and today its com...
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| Format: | Article |
| Language: | English |
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Intellect
2023-05-01
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| Series: | International Journal of Food Design |
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| Online Access: | https://intellectdiscover.com/content/journals/10.1386/ijfd_00058_1 |