TRANSFORMING STRATEGIES IN THE DIGITAL ERA: THE ROLE OF SOCIAL MEDIA IN CUSTOMER VALUE ANALYSIS AND CRISIS MANAGEMENT FOR TOURISM FIRMS
Social media is gaining popularity nowadays and is increasingly being used by many small and large organisations. Organisations are adopting new social platforms and technologies to achieve their key and effective management strategies. However, there are still opportunities to explore the role of n...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2023-06-01
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| Series: | International Journal of Management Studies |
| Online Access: | https://www.scienceopen.com/document?vid=bebd7d74-499a-4ebd-b85c-726990789c63 |