FACTORS INFLUENCING THE DECISION OF TOURIST BUSINESSES TO ADOPT DIGITAL MARKETING
The purpose of the current study is to investigate how the views of domestic tourists affect their propensity to adopt platforms and tools for digital marketing. On the basis of the perceived organisational E-readiness and the revised information systems success model, regression analyses were emp...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Universităţii din Oradea
2023-04-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-2-2023/gtg.47207-1039.pdf |