Event Marketing and Public Relations

Marketing your event so that people know about it and are motivated to attend is extremely important. The five P’s of marketing – product, promotion, price, place (location), and public relations – must be taken into consideration in order to have an event that is well attended. This 2-page fact she...

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Bibliographic Details
Main Authors: Reba Ellen Hicks, Ricky Telg, Tracy Irani
Format: Article
Language:English
Published: The University of Florida George A. Smathers Libraries 2013-09-01
Series:EDIS
Online Access:https://journals.flvc.org/edis/article/view/121121