Evaluative Conditioning From the Perspective of the Associative-Propositional Evaluation Model
Evaluative conditioning (EC) is defined as the change in the evaluation of a conditioned stimulus (CS) due to its pairing with a positive or negative unconditioned stimulus (US). According to the associative-propositional evaluation (APE) model, EC effects can be the result of two functionally disti...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
PsychOpen GOLD/ Leibniz Institute for Psychology
2018-09-01
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| Series: | Social Psychological Bulletin |
| Online Access: | https://spb.psychopen.eu/article/28024/download/pdf/ |