Evaluative Conditioning From the Perspective of the Associative-Propositional Evaluation Model

Evaluative conditioning (EC) is defined as the change in the evaluation of a conditioned stimulus (CS) due to its pairing with a positive or negative unconditioned stimulus (US). According to the associative-propositional evaluation (APE) model, EC effects can be the result of two functionally disti...

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Main Authors: Bertram Gawronski, Galen V. Bodenhausen
Format: Article
Language:English
Published: PsychOpen GOLD/ Leibniz Institute for Psychology 2018-09-01
Series:Social Psychological Bulletin
Online Access:https://spb.psychopen.eu/article/28024/download/pdf/
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author Bertram Gawronski
Galen V. Bodenhausen
author_facet Bertram Gawronski
Galen V. Bodenhausen
author_sort Bertram Gawronski
collection DOAJ
description Evaluative conditioning (EC) is defined as the change in the evaluation of a conditioned stimulus (CS) due to its pairing with a positive or negative unconditioned stimulus (US). According to the associative-propositional evaluation (APE) model, EC effects can be the result of two functionally distinct learning mechanisms: associative and propositional learning. The current article reviews the core assumptions of the APE model regarding (1) the defining features of associative and propositional learning, (2) the mental representations resulting from the two learning mechanisms, (3) the processes involved in the behavioral expression of these representations, and (4) the automatic versus controlled nature of the processes underlying EC effects. In addition to reviewing the core assumptions of the APE model, the article reviews relevant evidence to illustrate the theory’s main hypotheses, its explanatory and predictive power, as well as empirical challenges for the theory.
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spelling doaj.art-4cc22f51cf9e452c836d7ebc2628431b2023-01-02T21:25:38ZengPsychOpen GOLD/ Leibniz Institute for PsychologySocial Psychological Bulletin1896-18002569-653X2018-09-0113313610.5964/spb.v13i3.2802428024Evaluative Conditioning From the Perspective of the Associative-Propositional Evaluation ModelBertram Gawronski0Galen V. Bodenhausen1University of Texas at Austin, USANorthwestern UniversityEvaluative conditioning (EC) is defined as the change in the evaluation of a conditioned stimulus (CS) due to its pairing with a positive or negative unconditioned stimulus (US). According to the associative-propositional evaluation (APE) model, EC effects can be the result of two functionally distinct learning mechanisms: associative and propositional learning. The current article reviews the core assumptions of the APE model regarding (1) the defining features of associative and propositional learning, (2) the mental representations resulting from the two learning mechanisms, (3) the processes involved in the behavioral expression of these representations, and (4) the automatic versus controlled nature of the processes underlying EC effects. In addition to reviewing the core assumptions of the APE model, the article reviews relevant evidence to illustrate the theory’s main hypotheses, its explanatory and predictive power, as well as empirical challenges for the theory.https://spb.psychopen.eu/article/28024/download/pdf/
spellingShingle Bertram Gawronski
Galen V. Bodenhausen
Evaluative Conditioning From the Perspective of the Associative-Propositional Evaluation Model
Social Psychological Bulletin
title Evaluative Conditioning From the Perspective of the Associative-Propositional Evaluation Model
title_full Evaluative Conditioning From the Perspective of the Associative-Propositional Evaluation Model
title_fullStr Evaluative Conditioning From the Perspective of the Associative-Propositional Evaluation Model
title_full_unstemmed Evaluative Conditioning From the Perspective of the Associative-Propositional Evaluation Model
title_short Evaluative Conditioning From the Perspective of the Associative-Propositional Evaluation Model
title_sort evaluative conditioning from the perspective of the associative propositional evaluation model
url https://spb.psychopen.eu/article/28024/download/pdf/
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