STRATEGI PEMASARAN KERAJINAN TENUN IKAT SUMBA SEBAGAI PRODUK INDUSTRI KREATIF PENDUKUNG PARIWISATA DI SUMBA TIMUR

STRATEGI PEMASARAN KERAJINAN TENUN IKAT SUMBA SEBAGAI PRODUK INDUSTRI KREATIF PENDUKUNG PARIWISATA DI SUMBA TIMUR

This research refers to Sumba ikat weaving crafts as a creative industry product in East Sumba, a case study at one of the souvenir shops namely Artshop Maradda Indah. This study aims to find out the strategy of Artshop Maradda Indah in marketing Sumba ikat weaving crafts as a creative industry prod...

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Bibliographic Details
Main Authors: Hendrina Mbitu Hanja, I GPB. Sasrawan Mananda, Ni Putu Eka Mahadewi
Format: Article
Language:Indonesian
Published: Universitas Udayana 2023-07-01
Series:Jurnal IPTA
Online Access:https://ojs.unud.ac.id/index.php/pariwisata/article/view/95932

Internet

https://ojs.unud.ac.id/index.php/pariwisata/article/view/95932

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