The Effect of Retail Mix on Passengers’ Motivation to Shop at AirportTerminal Outlets
Retailing represents one of the commercial activities contributing to the non-aeronautical source of revenue to most airport operators. In this research, Kuala Lumpur International Airport 2 or better known as KLIA2 represents the focus of the study. KLIA2 is built to cater to low-cost carriers and...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UiTM Press
2018-06-01
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| Series: | Journal of International Business, Economics and Entrepreneurship |
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/29134/1/29134.pdf |