Green Awareness, Brand Image dan Niat Pembelian
The purpose of this study to know the factors that determine the intention of purchasing green product by considering green awareness and brand image factors through the testing of causality and mediation. The study was conducted in one of the companies that produce environmentally friendly products...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Kanjuruhan Malang
2017-10-01
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| Series: | Jurnal Ekonomi Modernisasi |
| Subjects: | |
| Online Access: | http://ejournal.unikama.ac.id/index.php/JEKO/article/view/1862 |