Green Awareness, Brand Image dan Niat Pembelian
The purpose of this study to know the factors that determine the intention of purchasing green product by considering green awareness and brand image factors through the testing of causality and mediation. The study was conducted in one of the companies that produce environmentally friendly products...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Kanjuruhan Malang
2017-10-01
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| Series: | Jurnal Ekonomi Modernisasi |
| Subjects: | |
| Online Access: | http://ejournal.unikama.ac.id/index.php/JEKO/article/view/1862 |
| _version_ | 1819024702282137600 |
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| author | Doni Purnama Alamsyah Dian Hadiyanti |
| author_facet | Doni Purnama Alamsyah Dian Hadiyanti |
| author_sort | Doni Purnama Alamsyah |
| collection | DOAJ |
| description | The purpose of this study to know the factors that determine the intention of purchasing green product by considering green awareness and brand image factors through the testing of causality and mediation. The study was conducted in one of the companies that produce environmentally friendly products namely Pronaturlite. Number of respondents as many as 705 consumers in the city of Bandung. The analytical technique used is path analysis through SmartPLS. The results of this study confirm the results of previous studies that show that green awareness and brand image affect the purchase intention, green awareness affects the brand image. In addition, brand image can mediate the relationship of green awareness and purchase intention. This study has implications that companies producing green products are advised to control green awareness and brand image in order to increase consumer purchase intention. |
| first_indexed | 2024-12-21T04:58:59Z |
| format | Article |
| id | doaj.art-4cf4df6aa6924d4ea225d47d559ad834 |
| institution | Directory Open Access Journal |
| issn | 0216-373X 2502-4078 |
| language | English |
| last_indexed | 2024-12-21T04:58:59Z |
| publishDate | 2017-10-01 |
| publisher | Universitas Kanjuruhan Malang |
| record_format | Article |
| series | Jurnal Ekonomi Modernisasi |
| spelling | doaj.art-4cf4df6aa6924d4ea225d47d559ad8342022-12-21T19:15:16ZengUniversitas Kanjuruhan MalangJurnal Ekonomi Modernisasi0216-373X2502-40782017-10-0113311913010.21067/jem.v13i3.18621862Green Awareness, Brand Image dan Niat PembelianDoni Purnama Alamsyah0Dian Hadiyanti1Program Studi Manajemen, Fakultas Ekonomi, Universitas BSI, IndonesiaProgram Studi Manajemen, Fakultas Ekonomi, Universitas BSI, IndonesiaThe purpose of this study to know the factors that determine the intention of purchasing green product by considering green awareness and brand image factors through the testing of causality and mediation. The study was conducted in one of the companies that produce environmentally friendly products namely Pronaturlite. Number of respondents as many as 705 consumers in the city of Bandung. The analytical technique used is path analysis through SmartPLS. The results of this study confirm the results of previous studies that show that green awareness and brand image affect the purchase intention, green awareness affects the brand image. In addition, brand image can mediate the relationship of green awareness and purchase intention. This study has implications that companies producing green products are advised to control green awareness and brand image in order to increase consumer purchase intention.http://ejournal.unikama.ac.id/index.php/JEKO/article/view/1862brand image; green awareness; purchase intention |
| spellingShingle | Doni Purnama Alamsyah Dian Hadiyanti Green Awareness, Brand Image dan Niat Pembelian Jurnal Ekonomi Modernisasi brand image; green awareness; purchase intention |
| title | Green Awareness, Brand Image dan Niat Pembelian |
| title_full | Green Awareness, Brand Image dan Niat Pembelian |
| title_fullStr | Green Awareness, Brand Image dan Niat Pembelian |
| title_full_unstemmed | Green Awareness, Brand Image dan Niat Pembelian |
| title_short | Green Awareness, Brand Image dan Niat Pembelian |
| title_sort | green awareness brand image dan niat pembelian |
| topic | brand image; green awareness; purchase intention |
| url | http://ejournal.unikama.ac.id/index.php/JEKO/article/view/1862 |
| work_keys_str_mv | AT donipurnamaalamsyah greenawarenessbrandimagedanniatpembelian AT dianhadiyanti greenawarenessbrandimagedanniatpembelian |