Application of Blockchain Technology to Podcast-Based Enterprise Content Marketing

This article explores the potential of blockchain technology to enhance podcast content marketing. In the post-pandemic era, more and more enterprises are using podcasts for content marketing. However, the rapid growth of the podcast industry has also raised concerns. This study looks at current pod...

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Bibliographic Details
Main Authors: Shuchih Ernest Chang, Ting-Yu Chen
Format: Article
Language:English
Published: IEEE 2022-01-01
Series:IEEE Access
Subjects:
Online Access:https://ieeexplore.ieee.org/document/9910148/