Modeling the Effects of Desirable Image of Organization on Consumers in Service Sector
In marketplace a desirableCustomer image, is a valuable asset for organizations.Managers must adopt appropriate approaches to assess and manage their organization's image in the minds of customers and lead to better achieving organizational goalsto provide their customer satisfaction. Today, or...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2014-09-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-472-2&slc_lang=en&sid=1 |