Making the right decision: subjective evaluation of pro-environmental public service announcements

The aim of the present study was to investigate the perceptions of differently worded and illustrated public service announcements (PSAs). The results of the first experiment revealed that participants were inclined to show the most preference for those PSAs that highlighted the extent of the proble...

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Bibliographic Details
Main Authors: Mykolas Simas Poškus, Rasa Pilkauskaitė Valickienė, Arvydas Kuzinas
Format: Article
Language:English
Published: Mykolas Romeris University 2019-01-01
Series:Public Policy and Administration
Subjects:
Online Access:https://www3.mruni.eu/ojs/public-policy-and-administration/article/view/4877