Making the right decision: subjective evaluation of pro-environmental public service announcements
The aim of the present study was to investigate the perceptions of differently worded and illustrated public service announcements (PSAs). The results of the first experiment revealed that participants were inclined to show the most preference for those PSAs that highlighted the extent of the proble...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Mykolas Romeris University
2019-01-01
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| Series: | Public Policy and Administration |
| Subjects: | |
| Online Access: | https://www3.mruni.eu/ojs/public-policy-and-administration/article/view/4877 |
| _version_ | 1818421880786255872 |
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| author | Mykolas Simas Poškus Rasa Pilkauskaitė Valickienė Arvydas Kuzinas |
| author_facet | Mykolas Simas Poškus Rasa Pilkauskaitė Valickienė Arvydas Kuzinas |
| author_sort | Mykolas Simas Poškus |
| collection | DOAJ |
| description | The aim of the present study was to investigate the perceptions of differently worded and illustrated public service announcements (PSAs). The results of the first experiment revealed that participants were inclined to show the most preference for those PSAs that highlighted the extent of the problem if the appeals were not accompanied by an image; if the appeals were accompanied by an image, participants preferred the appeals that directly requested the change of behavior. Results of the second experiment revealed that when leaflets had no images, people preferred the appeal that highlighted the problem, however when an image was next to the appeal, people preferred the requestbased appeal. |
| first_indexed | 2024-12-14T13:17:24Z |
| format | Article |
| id | doaj.art-4d1484f2207b4f09becd2fb81bbd7ad5 |
| institution | Directory Open Access Journal |
| issn | 1648-2603 2029-2872 |
| language | English |
| last_indexed | 2024-12-14T13:17:24Z |
| publishDate | 2019-01-01 |
| publisher | Mykolas Romeris University |
| record_format | Article |
| series | Public Policy and Administration |
| spelling | doaj.art-4d1484f2207b4f09becd2fb81bbd7ad52022-12-21T23:00:01ZengMykolas Romeris UniversityPublic Policy and Administration1648-26032029-28722019-01-0110.13165/VPA-18-17-4-09Making the right decision: subjective evaluation of pro-environmental public service announcementsMykolas Simas PoškusRasa Pilkauskaitė ValickienėArvydas KuzinasThe aim of the present study was to investigate the perceptions of differently worded and illustrated public service announcements (PSAs). The results of the first experiment revealed that participants were inclined to show the most preference for those PSAs that highlighted the extent of the problem if the appeals were not accompanied by an image; if the appeals were accompanied by an image, participants preferred the appeals that directly requested the change of behavior. Results of the second experiment revealed that when leaflets had no images, people preferred the appeal that highlighted the problem, however when an image was next to the appeal, people preferred the requestbased appeal.https://www3.mruni.eu/ojs/public-policy-and-administration/article/view/4877water conservationsocial normsPSAsubjective evaluationpro-environmental behavior |
| spellingShingle | Mykolas Simas Poškus Rasa Pilkauskaitė Valickienė Arvydas Kuzinas Making the right decision: subjective evaluation of pro-environmental public service announcements Public Policy and Administration water conservation social norms PSA subjective evaluation pro-environmental behavior |
| title | Making the right decision: subjective evaluation of pro-environmental public service announcements |
| title_full | Making the right decision: subjective evaluation of pro-environmental public service announcements |
| title_fullStr | Making the right decision: subjective evaluation of pro-environmental public service announcements |
| title_full_unstemmed | Making the right decision: subjective evaluation of pro-environmental public service announcements |
| title_short | Making the right decision: subjective evaluation of pro-environmental public service announcements |
| title_sort | making the right decision subjective evaluation of pro environmental public service announcements |
| topic | water conservation social norms PSA subjective evaluation pro-environmental behavior |
| url | https://www3.mruni.eu/ojs/public-policy-and-administration/article/view/4877 |
| work_keys_str_mv | AT mykolassimasposkus makingtherightdecisionsubjectiveevaluationofproenvironmentalpublicserviceannouncements AT rasapilkauskaitevalickiene makingtherightdecisionsubjectiveevaluationofproenvironmentalpublicserviceannouncements AT arvydaskuzinas makingtherightdecisionsubjectiveevaluationofproenvironmentalpublicserviceannouncements |