Discrimination of Customers Decision-Making in a Like/Dislike Shopping Activity Based on Genders: A Neuromarketing Study
The present study considers the decision making of customers in a Like/Dislike task with respect to the gender of customers. The investigation is performed by recording electroencephalography (EEG) signal from 20 subjects that stimulated by displaying images of shoes. In the algorithm, the EEG signa...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2022-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/9867935/ |