Research on Try-before-you-buy Strategy Under Product Fit Uncertainty
With the rapid development of online retail, the drawback of product fit uncertainty in online markets are becoming more and more prominent. In order to alleviate the impact of the product fit uncertainty, online retailers continue to introduce new service strategies. Based on the uncertainty of pro...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Series: | E3S Web of Conferences |
| Subjects: | |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/46/e3sconf_icmsem2023_02002.pdf |