Prioritizing Factors Affecting Internet Companies' Brand Equity (Allame Tabatabayi University's Students' Viewpoints)
Lack of appropriate strategies to enhance brand equity of Internet companies needs particular attention in Iran. The aim of this research is to study factors influencing on the brand equity of internet companies. The study is descriptive-survey type. At first, different factors influencing on brand...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2012-09-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_28414_b68fe8a406982dbb26a146e9cf9f174f.pdf |