Conspicuous Consumption and its Relation to Brand Consciousness, Status Consumption and Self-Expression

Conspicuous Consumption and its Relation to Brand Consciousness, Status Consumption and Self-Expression

This paper presents and discusses the results of an empirical research whose objective was to discuss the relationship between the concepts of conspicuous consumption, status consumption and self-expression. For this, we have used the model proposed by Mann and Sahni (2015), which suggests the exi...

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Bibliographic Details
Main Authors: Bruno Medeiros Assimos, Marcelo de Rezende Pinto, Ramon Silva Leite, Matheus Lemos de Andrade
Format: Article
Language:English
Published: FUCAPE Business School 2019-01-01
Series:BBR: Brazilian Business Review
Subjects:
conspicuous consumption
status consumption
self
expression
wedding ceremony
Online Access:http://www.redalyc.org/articulo.oa?id=123062260002

Internet

http://www.redalyc.org/articulo.oa?id=123062260002

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