Retail technology adaptation in traditional retailers: A technology-to-performance chain perspective
Traditional retailers must immediately embrace and adapt technology to survive in the competitive retail industry as retail technology rapidly changes consumers’ buying habits and expectations. This study may be the first to apply the Technology-to-Performance Chain (TPC) to traditional retailers�...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-03-01
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| Series: | Journal of Open Innovation: Technology, Market and Complexity |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2199853123003062 |