THE ROLE OF SUNK COSTS IN ENTRY PROCESS INTO A FOREIGN MARKET: THEORETICAL APPROACH
The category of sunk costs is studied along with specific features of entry barriers. Different scientific approaches in defining a category are compared to make author's own. The study elucidates a role of sunk costs, including its influence on researching a market, evaluating an efficiency of...
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| Format: | Article |
| Language: | deu |
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Publishing Center "Kyiv University"
2014-04-01
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| Series: | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
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| Online Access: | http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=1637 |