Digital Code as an Object Graphic Design for Dissemination and Promotion of Brand

The article reveals the features of the graphic language of coded information by identifying, systematizing, and combining QR-codes and AR-codes at the present stage of graphic design development. The analysis of coded information in different types of graphic design is presented: advertising, envir...

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Bibliographic Details
Main Authors: Vorobchuk Maria, Pashkevych Kalina
Format: Article
Language:English
Published: Sciendo 2023-12-01
Series:Meno Istorija ir Kritika
Subjects:
Online Access:https://doi.org/10.2478/mik-2023-0010