Digital Code as an Object Graphic Design for Dissemination and Promotion of Brand
The article reveals the features of the graphic language of coded information by identifying, systematizing, and combining QR-codes and AR-codes at the present stage of graphic design development. The analysis of coded information in different types of graphic design is presented: advertising, envir...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2023-12-01
|
| Series: | Meno Istorija ir Kritika |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/mik-2023-0010 |
| _version_ | 1797397343048302592 |
|---|---|
| author | Vorobchuk Maria Pashkevych Kalina |
| author_facet | Vorobchuk Maria Pashkevych Kalina |
| author_sort | Vorobchuk Maria |
| collection | DOAJ |
| description | The article reveals the features of the graphic language of coded information by identifying, systematizing, and combining QR-codes and AR-codes at the present stage of graphic design development. The analysis of coded information in different types of graphic design is presented: advertising, environmental, motion, print, packaging, set prop, web, mobile app, art, and illustration graphic design. The role of a graphic designer in the development of digital codes of various types for various fields of application is described. It is proved that the coded information is a trigger between the online and offline worlds. The article also reveals the importance of using coded information for the formation, development, and improvement of the brand. |
| first_indexed | 2024-03-09T01:09:28Z |
| format | Article |
| id | doaj.art-4d6bcfbbbcfc4482a70c2c2fbdb3a901 |
| institution | Directory Open Access Journal |
| issn | 1822-4547 |
| language | English |
| last_indexed | 2024-03-09T01:09:28Z |
| publishDate | 2023-12-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Meno Istorija ir Kritika |
| spelling | doaj.art-4d6bcfbbbcfc4482a70c2c2fbdb3a9012023-12-11T07:38:03ZengSciendoMeno Istorija ir Kritika1822-45472023-12-0119113014210.2478/mik-2023-0010Digital Code as an Object Graphic Design for Dissemination and Promotion of BrandVorobchuk Maria0Pashkevych Kalina11Kyiv National University of Technologies and Design, Kyiv, Ukraine1Kyiv National University of Technologies and Design, Kyiv, UkraineThe article reveals the features of the graphic language of coded information by identifying, systematizing, and combining QR-codes and AR-codes at the present stage of graphic design development. The analysis of coded information in different types of graphic design is presented: advertising, environmental, motion, print, packaging, set prop, web, mobile app, art, and illustration graphic design. The role of a graphic designer in the development of digital codes of various types for various fields of application is described. It is proved that the coded information is a trigger between the online and offline worlds. The article also reveals the importance of using coded information for the formation, development, and improvement of the brand.https://doi.org/10.2478/mik-2023-0010coded informationgraphic designbranddynamic changesqr-codear-codedigital codeaugmented reality |
| spellingShingle | Vorobchuk Maria Pashkevych Kalina Digital Code as an Object Graphic Design for Dissemination and Promotion of Brand Meno Istorija ir Kritika coded information graphic design brand dynamic changes qr-code ar-code digital code augmented reality |
| title | Digital Code as an Object Graphic Design for Dissemination and Promotion of Brand |
| title_full | Digital Code as an Object Graphic Design for Dissemination and Promotion of Brand |
| title_fullStr | Digital Code as an Object Graphic Design for Dissemination and Promotion of Brand |
| title_full_unstemmed | Digital Code as an Object Graphic Design for Dissemination and Promotion of Brand |
| title_short | Digital Code as an Object Graphic Design for Dissemination and Promotion of Brand |
| title_sort | digital code as an object graphic design for dissemination and promotion of brand |
| topic | coded information graphic design brand dynamic changes qr-code ar-code digital code augmented reality |
| url | https://doi.org/10.2478/mik-2023-0010 |
| work_keys_str_mv | AT vorobchukmaria digitalcodeasanobjectgraphicdesignfordisseminationandpromotionofbrand AT pashkevychkalina digitalcodeasanobjectgraphicdesignfordisseminationandpromotionofbrand |