Connecting with Future Talent: A Review of Employer Value Propositions and Digital Media Channels for Sustainable Companies Targeting Generations Y and Z

Objective: This literature review aims to provide a comprehensive understanding of the employer value proposition of ethical and sustainable companies and the effective digital media channels that sustainable companies can use to attract and communicate with Generation Y and Z candidates. Design/M...

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Bibliographic Details
Main Author: Kristia
Format: Article
Language:English
Published: Universitas Airlangga 2023-08-01
Series:Jurnal Manajemen Teori dan Terapan
Subjects:
Online Access:https://e-journal.unair.ac.id/JMTT/article/view/45126