The Use of Anglicisms in Spanish Television Commercials of Cosmetics, Hygiene and Personal Care Products
This paper analyses the use of English in Spanish television commercials, since no scientific studies have been carried out so far in this field. Although there are a few similar studies of print media, our review of the literature has shown some gaps in the research on Anglicisms used in advertisi...
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| Format: | Article |
| Language: | deu |
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Aarhus University
2016-03-01
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| Series: | Hermes |
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| Online Access: | https://tidsskrift.dk/her/article/view/24308 |