A general overview of usage of smartphones and mobile applications by young consumers in Poland, Croatia and Serbia

A general overview of usage of smartphones and mobile applications by young consumers in Poland, Croatia and Serbia

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Emergence of smartphones with strong wireless networking capabilities has set the field for foundation of a various mobile commerce services. The improving access to wireless communication technologies is bringing mobile commerce to the focus of marketers and retailers as a new marketing and retail...

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Bibliographic Details
Main Authors: Blaženka Knežević, Magdalena Stefańska, Dragan Stojković
Format: Article
Language:English
Published: Cracow University of Economics 2017-02-01
Series:Przedsiębiorczość Międzynarodowa
Subjects:
mobile commerce
smartphones
mobile applications
Central and Eastern Europe
millenials
Online Access:http:////pm.uek.krakow.pl/article/view/1244

Internet

http:////pm.uek.krakow.pl/article/view/1244

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