Scientific Research Criticizing Stereotyped Advertising: a historical search in marketing and advertising publications (1971-2018)
Commercial advertising exists to promote exchanges. Thus, on a recurring basis, it uses stereotyping to achieve success. This text seeks to examine how critical theory has been approached in the marketing and advertising literature, well identifies the existence of a critical current in these areas....
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universidade Federal de Santa Catarina
2019-04-01
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| Series: | Revista de Ciências da Administração : RCA |
| Subjects: | |
| Online Access: | https://periodicos.ufsc.br/index.php/adm/article/view/59907 |